Cookies are small data text files that are stored in your browser, computer, or mobile device when you visit a website. Upon your next visit to the same platform, cookies allow the website to recognize your browser, remember your preferences (e.g., login details, language settings, cart contents), and ensure the full stability and security of the system.

In addition to cookies, we also use pixels (e.g., Meta Pixel), scripts, and web beacons on selected platforms, which perform similar analytical or marketing functions and are collectively referred to in this policy as “cookies”.

• Necessary – Necessary cookies are required to enable the basic functions of this site, such as secure login, the proper functioning of accommodation reservation systems or e-shops, form protection against spam, or setting consent preferences. These cookies do not store any directly identifiable personal data and cannot be turned off.
• Functional – Functional cookies help perform certain functions, such as sharing website content on social media platforms, collecting feedback, managing email forms and newsletters (e.g., SmartEmailing), and other third-party functions that improve the user experience on the website.
• Analytical – Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic sources, or user behavior when selecting properties and services, allowing us to continuously optimize the websites of the Trigema holding.

• Performance – Performance cookies are used to understand and analyze the key performance indicators of the website (e.g., element loading speed, webcam stability, or data platform functionality), which helps provide visitors with a smoother and better user experience.
• Advertising – Advertising cookies are used to provide visitors with customized advertisements based on previously visited pages and to analyze the effectiveness of advertising campaigns. We use them (e.g., in connection with the Meiro, Google Ads, Meta, or Adform platforms) to offer you relevant development projects, available capacities in resorts, or investment opportunities on the internet and social networks.

Specific cookies and more detailed information about them can be found directly in the cookie settings center on the given website.

By visiting the Website, you agree that we may place cookies on your computer or device, as explained above. However, you can control and manage these files in several ways. Please bear in mind that removing or blocking cookies may affect your user experience, and it is possible that you may not have full access to certain areas of the Website.

The easiest way to prevent working with cookies is to refuse consent to their processing. Furthermore, you can modify the handling of cookies through your browser settings or view the website in the so-called anonymous/incognito mode. You can find more information about individual browsers and deleting/blocking cookies here:

• Chrome
• Firefox
• Internet Explorer
• Opera
• Seznam
• Safari
• Microsoft Edge

Please keep in mind that the settings need to be configured for each of your devices (phone, tablet, computer) separately.

Data obtained from analytical and marketing cookies are transferred to our verified processors and partners for the purpose of campaign evaluation and website analysis. The main external partners and platforms include:

• Google Ireland Ltd. (Google Analytics, Google Ads, Google Tag Manager tools) in accordance with its terms – you can read them here.
• Meta Platforms Ireland Ltd. (Meta Pixel for social networks Facebook and Instagram).
• Seznam.cz, a.s. (Sklik advertising system for retargeting).
• Smartlook / Hotjar (visual analysis of user interaction – only with consent).
• Meiro Czech Republic s.r.o. (Customer Data Platform for integration, segmentation, and personalization of customer data).

Data is transferred in a technically secure, pseudonymized form. The Controller strictly ensures that partners meet high standards of data protection in accordance with European legislation.

The processing of personal data takes place within the European Union, and within Google Analytics, data may also be made accessible outside the EU (to the USA). Google and the Google Analytics tool have joined the Data Privacy Framework program.

Under the GDPR Regulation (Regulation (EU) 2016/679 of the European Parliament and of the Council), when processing personal data, you have the right to contact us and request information about what personal data we process about you; request access to this data from us and have it updated or corrected, or request restriction of processing. In certain cases, you may request a copy of the processed personal data, request its erasure, or exercise the right to data portability.

If you believe that we are not handling your personal data correctly, you can file a complaint with the Office for Personal Data Protection or seek your claims through the courts.

To exercise your rights or if you have any questions regarding this policy, you can contact the Data Protection Officer of the Trigema holding at the email address: [email protected].